Training On “Key Account Management”
Protect and grow your most valuable customers with the Key Account Management training programme from Corporate Training Bangkok (CTB Thailand). This key account management training helps sales professionals build strategic account plans, deepen relationships and expand revenue — delivered as professional in-person training, workshops and study visits in Bangkok.
Who Should Attend
- Key account and relationship managers
- B2B sales professionals and team leads
- Business development managers
- Customer success and service leaders
Key Learning Outcomes
By the end of this course, participants will be able to:
- Identify and prioritise key accounts
- Build strategic account plans
- Map stakeholders and decision-makers
- Grow share of wallet through cross- and up-selling
- Defend accounts against competitors
Course Modules
- Key account strategy and selection
- Account planning frameworks
- Stakeholder mapping and relationships
- Value creation and joint business planning
- Negotiating and renewing agreements
- Account reviews and growth tracking
Duration, Format & Location
This corporate training course runs as a focused short programme and can be tailored to your organisation. It is delivered as professional in-person training, workshops, study visits and industry visits at our Bangkok venue (Omni Tower, Sukhumvit Soi 4). In-house group training is available on request.
Why Train with CTB Thailand
Corporate Training Bangkok is a professionals-only training centre with over a decade of experience delivering sales, account management and leadership programmes across Asia and beyond. Every course blends practical frameworks, real case studies and expert facilitation.
Ready to grow your key accounts? Contact CTB Thailand or sign up to reserve your place or request an in-house session in Bangkok.
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 0
- Assessments Yes
